The Avaya Flare Experience – What’s it all about?

By David Hamer, Director

In September 2010 Avaya announced the launch of this new wave of Avaya innovation – the fit-for-purpose Avaya Flare Experience designed to transform collaborative working. Behind all the hype, what is the Avaya Flare Experience, and what can it do for you?

First, let’s address the hype. ‘Industry’s first’, ‘next generation’, ‘high definition, low bandwidth video collaboration’.
See for yourself in our Avaya Flare Experience video, and yes, they probably stand true. In reality, the true innovation behind this collaboration solution is encapsulated in the word ‘Experience’ which describes the design success in making the Flare application user-centric, intuitive and very effective.

Leveraging the Avaya Aura infrastructure (the back end), the Flare provides the front end ‘experience’ for the end user. This ‘Flare’ experience integrates video conferencing with instant messaging, presence, email, contacts, calendar, messaging, web browsing, social media and business applications into the single interface presented on the device, with a very low bandwidth impact on your network.

The Video Explosion

Research is showing that the use of video for collaboration is starting to explode as the cost savings that drive innovation and growth become more compelling, and the ease of use and quality improves. With this vendors are investing heavily in providing solutions that are accessible: cost effective, simple to deploy and easy to integrate with other applications. Avaya is certainly no exception. Developed on the AndroidTM operating system, the Avaya Flare Experience provides employees with:

     1) An intuitive, touch and swipe user interface
     2) Highly functional high definition audio and video conferencing capabilities
     3) The integration of distinct contact directories including corporate, personal,    
          Facebook, Twitter etc.
     4) Access to a myriad of applications in the Android Market

Immerse Yourself

Although the Avaya Desktop Video Device is at the heart of the Avaya Flare Experience, there is more to it than that. Avaya also announced the launch of web.alive. This online, 3D, immersive collaboration environment, similar to Second Life, enables face-to-face collaboration in a virtual world. Accessible from any Internet connection, it can connect enterprises with remote workers, lecturers with students and mentors with mentees in a virtual world.

This new experience can enable your organisation to transform the online experiences between employees as well as in service provision for your customers. In reality, it can be applied to support eCommerce transactions, learning/training applications and to increase the productivity of collaborative working. Importantly, it integrates with existing networks and security, and is not a risk to the business.

And finally…

The final part of the product announcement lies in the end-to-end SIP-based video conferencing application, Avaya Video Conferencing. This isn’t really a new product announcement, but has been wrapped into the Flare experience. The big story here is the low use of bandwidth making it a more accessible solution.

If you’d like to learn more about the Avaya Flare Experience, you can with Redwood. Contact the Redwood team on 0207 738 1000 or email us on info@redwoodtele.com and we’ll take you there.